I’ve talked about this in other posts. You worry about looking bad in the video. And I’m here to tell you to stop it. Honest. You look fantastic.
The Secret Is….
And the secret truth is….no one is looking at you anyway. They’re listening to your voice and trying to understand what you’re teaching.
I did need to prove it to myself though. I wanted to get over my fear. So I did a Facebook Live video fo myself before I’d showered and no makeup on. (You can see it here on my FB page…it’s on 10/25/16) Are you looking at me or are you listening to my voice?
(Sounds like a line out of the Matrix, doesn’t it?)
Remember that you can always start out with slides and a voice over. I make mine in Google Docs and then record my videos on my Mac using Camtasia. I can use my Blue Snowball Microphone that way to get a crisper sound.
But at some point, you will want to break through that fear. When people can see you, they feel more of a connection. Admit it. It’s wonderful to read my blog posts. But isn’t it better to see that I’m a real person? Does in increase your trust to know that I am who I say I am? I hope so. That’s my goal at any rate. I want to build a solid connection with you so I can help you where I can. I want you to know that whatever problems you’re hitting, I probably have stumbled (or been stopped) by it as well.
So Why Videos?
Let’s take a quick step back and answer the question of why videos are a good idea. So many people are watching videos on YouTube and Facebook. It’s a faster way to learn something., And Google thinks of it as fresh content. So that helps with your organic search rankings.
You want to make a lot of quick videos to update people on your product or service.
Take a moment and go to YouTube. Do a search on what you want to do.
Be excited if there’s a lot. That means there’s a market for it. Ok, be excited if there aren’t because it could mean that it’s an untapped niche.
One of my favorite channels is Brian G Johnson. He has a ton of really useful videos on how to do video marketing well.
And leave a comment if you have questions. I’m here to help you succeed.