We talked about how affiliate marketing is a great way to set up an online business. You make a recommendation for a product like a book or a course, and if someone buys, you get a commission.
It sounds simple enough, but is it? There are three keys for a successful affiliate marketing website.
Research and Test
The first key is to do your research. Before you even register a domain and set up a website, you need to find keyword phrases that people are actually searching for. Then you need to identify products or services that answer that call.
People are ready to buy when they have a pain and they’re convinced the item they found is going to solve that problem. If someone has a toothache, they may search for home remedies and possibly even an information product. If they’re in a lot of pain, though, they’re getting in the car and going to the neighborhood drug store.
The bottom line is to figure out how to get the right information to the right people at the right time. This requires research and testing.
Authenticity and Authority
The second key is being able to provide useful content. Your actual reviews should be as honest and detailed as possible to build up your authenticity and authority. Help people to visualize what their lives would be like if they purchased that product. If they do purchase and it’s a positive experience, they will trust you.
If people feel they can trust you, they’ll part with more of their money.
In addition to reviews, you should have articles that are pure content. They can be tips, FAQs, problems/solutions, etc. You want to convince your readers that you believe it will solve their problems. They will then look to you as the authority and come back to your site.
The third key for affiliate marketing is to know how to drive traffic. You can have the best site in the world, but if you don’t know how to drive traffic to it, it’s going to sit there in a graveyard, and you’ll wonder why you did all that work.
Facebook ads are a great way of getting targeted traffic to your reviews. You will also want to test additional channels such as posting articles, commenting on blogs and forums, social media, videos, partnerships, etc.
In future articles, I’ll go into more depth for each of these keys. Have you tried setting up an affiliate website before? How well did it work? Please leave your thoughts in the comments. And thanks for reading!