If you’re like me, you have problems staying FOCUSed. So why did I use caps? FOCUS stands for “follow one course until successful.” If you’ve been around for any length of time, you’ll quickly find out that there’s always a new pitch for a software or a service that will make you instant profits quickly and easily.
It makes profits quickly and easily for the people selling. For us, it requires work. We need to review our plan (you did sign up for my freebie that teaches you how to create an online business plan, right?). Then we need to see if the BSO (that’s Bright Shiny Object) fits in to our plan. Finally, if we choose to buy, we need to spend time learning and setting it up.
Then comes the hard part. We have to persist and work through it. Nothing is really automated.
I have some plugins that allow me to pull PLR (private label rights) content, and then spin it to unique content. You’d think that sounds very automated. And it is. Sort of. I still need to go in and make sure it’s really readable and not bad English. I need to go and find multimedia (images and videos) to embed in the post to provide a more delightful experience for my readers.
But I’m always tempted with the next big thing with videos and whiteboard animation and editors and indexers. What I really need to do is get making more videos and then evaluate if my tools are adequate.
Here’s something to think about. When you’re going through your day to day work on your online business, write down the steps. Come up with a methodology and document it. Then spend some time at the end of the week asking yourself if it’s as smooth as it could be, or if there’s room for optimizing.
Now, here’s the joyful thought. At some point, you’ll be making money from your site, and you will want to outsource some of the boring tasks. Well, guess what? You’ve already done the hard part by documenting it. All you’ll need to do is train and then monitor the results.
So, persist. Know clearly your goal and work towards it. Document what you’ve learned. And beware of bright shiny objects or at the end of the year when you’re doing your taxes, you’ll slap your head and go “Why did I buy all this stuff I never learned nor used!” Trust me. It’s not fun.